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The Millionaires Club Rebrand

The Millionaires Club is a membership-based brand and platform that empowers people to get more out of life than they already do. This community is focused on personal development, financial growth, and networking with like-minded people. From multi-millionaire entrepreneurs to young and hungry students. Everyone that wants to take more action to pursue their goals is welcome to join. At this moment in time, The Millionaires Club is one of the biggest platforms in Europe focused on self-growth, only catering to the Dutch market as for now. Imagine!

 

Challenge

The Millionaires Club was growing steadily, but apart from their amazing dashboard had a very lackluster online presence. Loads of potential leads steered away from the brand because of this. TMC needed a deep dive in their online brand communication and strategy to ensure the young and growing brand created an identity that fitted their target audience.

 

Solution

CFX created a new website and fitting video content to strengthen the foundation of the message of the Millionaires Club. With our work done, the Millionaires Club showed a growth rate of 39% in three months. Around 700 new paying members joined. Research under existing and new members showed that the general image and reputation of the brand grew more positive with these significant changes in communication and presentation of the brand.

 

Check the website of The Millionaires Club here